Social Media 101

When:
October 15, 2014 @ 9:00 am – 12:00 pm
Click to view map
Where:
Credit Union League of CT
1064 East Main Street
Meriden,CT 06450
USA
Contact:
Sue O'Loughlin(203) 608-7061E-mail

 SPEAKER

Carie Schelfhaudt, Director of Digital Marketing, McDougall & Duval Advertising

An active player since the inception of social media, Carie directs all social and digital marketing strategies for McDougall & Duval’s clients, a majority being in financial services. She is a sought after speaker and writer, presenting at conferences and regularly writing columns to educate others on the best practices for online and social media marketing at backs and credit unions.

PROGRAM OUTLINE

I. Writing a Social Media Policy

Writing a social media policy that satisfies the needs of human resources, marketing and compliance can be an intimidating task. But have no fear! Knowing what not to do when making a policy can make the process so much easier.

II. Social Media Training 101 for Credit Union Employees

New guidelines from regulators say financial institutions need to train employees on official, work-related use of social media. Learn the key components of developing an employee education program for your financial institution.

III. Content Tips for Financial Marketers

Expecting the unexpected and planning ahead for quick responses are critical to your new online marketing strategy. Now is the time to develop a plan.

Click here for the Registration Flyer.