2013 Cooperative Advertising Program

The Credit Union League of Connecticut and its Cooperative Advertising Committee are pleased to present the 2013 Cooperative Advertising Program to begin in January. It will run for five months.

The committee has seen the value of the cooperative advertising campaign in many ways and therefore has come up with a statewide multimedia campaign, again engaging CT1, enhanced by the New London Day, which will bring awareness to all Connecticut residents about the credit union difference.

The target demographic varies, but in broadcast and digital, or on-line, it is the “young professional” and in the newsprint it is “all audiences.”

2012-Co-op-CU- AdHere’s the breakout of the campaign:

● Broadcast
335 @ 0:30 Commercials from January-May 2013

● Digital
Courant.com & Ctnow.com 260,000 impressions per month = 1,300,000 impressions

● Print
Hartford Courant: 1 quarter page per month= 5 Quarter Pages
New Haven Advocate: 1 half page per month= 5 Half Pages
Fairfield County Advocate: 1 half page per month= 5 Half Pages
The Day: 1 Quarter page per month = 4 Quarter Pages (Not part of CT1)

Total Investment January-May 2013
is $46,630 net.

The Participation Form (see below) has suggested minimum participation level for your credit union. As in the past, the suggested participation levels are based on credit union total assets.

We will be using the same advertisement that ran during the 2012 campaign because we have a contract that allows us to use this commercial until May 2012 at no additional cost to us. The advertisement educates the general public about the credit union difference and steers them to CUNA’s “A Smarter Choice” website, which can be found at www.asmarterchoice.org. The television ad can be found on the League’s website. The newsprint ads compliment the television ads, but list each participating credit union. 

We know you may be working on your budget for next year and we ask that you give strong consideration to support our cooperative advertising effort by contributing funds. The only way we can successfully educate more consumers here in Connecticut about the credit union difference is through your support!

We would greatly appreciate it if you could please review this material and let Kelly Fuhlbrigge at kfuhlbrigge@culct.coop know if you are interested in supporting the 2013 cooperative advertising campaign by Friday, December 7, 2012. Do not hesitate to contact me or Kelly if you have any questions.

2013 Campaign Summary

Participation Form

TV Commercial