April – November 2014
See registration flyer below,
See flyer below for more details-
Follow this link to learn more and register.
Plan to join peers in Saratoga New York for the 2014 Leadership Conference. The program is being expanded this year to provide additional education but there will still be plenty of time to enjoy the beautiful scenery, shopping and, if you are in the mood, spend the evening at the Saratoga Casino and Raceway. Review the links below for program information and to register for the Conference. The registration page also identifies the contact number for the hotel – be sure to register quickly since the special discounted space is limited. We continue to work on some value added extras for the event so check back for more information.
Ten scholarships for full registration are available to credit unions under $50 Million in assets and a discounted registration fee of $299 is available for young professionals (under the age of 35). Alloya Corporate Credit Union is also offering one scholarship that will provide an all-expense paid conference experience to one individual. The Christine M. Gross Memorial Scholarship, is offered to a member of Alloya, either as a capitalized member or an associate member in the $20 million and
under asset size. Details on the program can be found here.
Click below for more information:
Carie Schelfhaudt, Director of Digital Marketing, McDougall & Duval Advertising
An active player since the inception of social media, Carie directs all social and digital marketing strategies for McDougall & Duval’s clients, a majority being in financial services. She is a sought after speaker and writer, presenting at conferences and regularly writing columns to educate others on the best practices for online and social media marketing at backs and credit unions.
I. Writing a Social Media Policy
Writing a social media policy that satisfies the needs of human resources, marketing and compliance can be an intimidating task. But have no fear! Knowing what not to do when making a policy can make the process so much easier.
II. Social Media Training 101 for Credit Union Employees
New guidelines from regulators say financial institutions need to train employees on official, work-related use of social media. Learn the key components of developing an employee education program for your financial institution.
III. Content Tips for Financial Marketers
Expecting the unexpected and planning ahead for quick responses are critical to your new online marketing strategy. Now is the time to develop a plan.