Connecticut credit unions are eligible to apply for the three major CUNA awards: Dora Maxwell Social Responsibility Community Service Award, Louise Herring Philosophy-in-Action Member Service Award, and the Desjardins Youth Financial Education Award and Desjardins Adult Financial Education Award. These awards are described in detail below.
Entry forms for the awards are due to the League no later than Friday, June 27, 2014. Links for the forms can be found below.
Please contact Abbi Stamler at (203) 608-7058 or email her at
firstname.lastname@example.org with any questions.
Dora Maxwell Social Responsibility Community Service Award
Recognizes model credit union efforts to strengthen local institutions and materially improve the lives of nonmembers through community outreach programs (other than personal finance education). The award is given for external activities.
• Charity fund raising
• Support for public events
• Donation to social service programs
• VITA or EITC assistance
• Lobbying or advocacy on behalf of K-12 financial education
• Support for teacher training
Dora Maxwell was an early credit union pioneer. One of the original signers of CUNA’s constitution at Estes Park, Colorado, she worked as an organizer for the movement’s trade association (then called the Credit Union National Extension Bureau) and held numerous volunteer positions at the local and national level. In addition to organizing hundreds of credit unions, she developed volunteer organizer clubs and worked with organizations on behalf of the poor.
Louise Herring Philosophy-in-Action Member Service Award
Recognizes model credit union efforts to materially improve members’ lives through programs (other than personal finance education). It is awarded for internal programs and services that benefit membership.
• Special loan modification program
• Wealth-building or debt-reduction incentive program
• Outreach to underserved population
• Student-run in-school or campus branch
• Credit union difference campaign
• Predatory lending alternative
• Support for member ESL instruction
Louise Herring was an active supporter, organizer and champion of credit unions. She was the Ohio delegate to the 1934 national credit union conference in Estes Park, Colorado, where she signed the original constitution for a national credit union association. Louise Herring believed that credit unions should work in a practical manner to better people’s lives. She saw the credit union as more than just a financial institution. In her own words, “The purpose of the credit union is to reform the financial system, so that everyone can have his place in the sun.”
For both the Dora Maxwell and Louise Herring awards, click to access:
• A Letter from the Judges
• Secrets of a Winning Entry
• Commonly Asked Questions
• Award Differentiation Chart and Sample Award Activities
• Dora Maxwell Entry Form and Checklist
• Louise Herring Entry Form and Checklist
Desjardins Youth Financial Education Award
Recognizes model credit union efforts to teach personal finance concepts and skills to members and nonmembers under age 18.
• Classroom presentation or series
• Credit prerequisite course
• NEFE HSFPP instruction for underserved group
• Online personal finance curriculum
• Live group budgeting simulation
• Special savers or borrowers club
• Peer-to-peer financial counseling
Desjardins Adult Financial Education Award
Recognizes model credit union efforts to teach personal finance concepts and skills to members and nonmembers age 18 and older.
• Group seminar or webinar
• Online Q&A with expert
• Instruction of underserved group
• Presentation series to SEG group
• Instruction at personal finance event
• One-on-one financial counseling or credit report review
• Regular personal finance segment in local media
Alphonse Desjardins was a credit union pioneer who was instrumental in forming the Canadian and U.S. credit union movements. Besides helping to found the first credit unions in Canada and the U.S., Desjardins pioneered youth savings clubs and in-school “banks”, known as caisses scolaires.
This award honors leadership within the credit union movement on behalf of youth and adult financial literacy.